Decisions — AYN. STUDIO, Ayshens Beauty

Lead/spec build (no client contact yet). Per the website-builder skill's lead-mode rule: when
there's nobody to ask, pick the recommended default, record it here with rationale, and mark
the underlying fact [TBD]/open in TODO.md for when the business is actually contacted.
These are override points — surface them all in the hand-off so a human can flip any of them.

Scope (confirmed with the operator running this build, 2026-08-12)

LR Coiffure, Cross-Rehab, etc.) — not stopping at styleguide-only.

EN), confirmed with the operator over German-only or English-only alternatives.

Category

cleanly; on-site evidence (a Lego Laser IPL/laser-hair-removal device visible in one interior

photo) confirms this is a full aesthetic-clinic offering, not just a nail bar — the spec's

"borrow caution/trust structure from physician.md for regulated aesthetic treatments" applies

to any laser/IPL copy.

Business focus (inferred from reviews + photos, not confirmed by operator)

personally (not "the salon" or "the team") — this reads as a solo/near-solo specialist studio

where brows are the flagship service, with laser hair removal as a second, equipment-backed

service line. Copy treats brows/lashes as the lead service and laser as a secondary section,

rather than inventing a flat service list — actual services/prices stay [TBD] (TODO T1/T2 in

spirit; add explicit facts item once contacted).

Microblading? Lamination?) are confirmed anywhere in the dossier — the copy deck will use

generic, defensible phrasing ("Augenbrauen-Styling", "Laser-Haarentfernung") and mark anything

more specific [TBD]. Do not invent microblading/PMU claims — that's a regulated cosmetic

tattoo category in some jurisdictions and the dossier has zero evidence for it.

Brand name

shows only "AYN. STUDIO" as the actual brand wordmark. Site uses "AYN. STUDIO" as the primary

brand name throughout, with "by Ayshen" / "Ayshens Beauty" used as a secondary descriptor

(e.g. footer, about section, meta description) so both the storefront brand and the

Google-listing name that people may search for stay connected for local SEO.

Palette & type — see brand/styleguide.md for full rationale

family, true-black chairs, warm cream walls/countertop) — not vibes.

neighboring business's sign in the same photo, confirming it's the building facade's color,

not AYN. STUDIO's brand choice.

sample — the dried/fresh floral styling repeats across 3 separate photos (a real, deliberate

choice) but no clean isolated pixel sample of just the flowers was captured. Flagged so it can

be corrected against real fabric/print swatches once in contact with the operator.

portfolio's existing beauty-category entries: beaute-en-heritage (Fraunces/Karla),

institut-de-beaute-si-j-etais-moi-a-lutry (Jost/Lora), rita-beaute-esthetique

(Prata/Figtree), rm-beauty-lounge (Bodoni Moda/Hanken Grotesk), beauty-by-dilek

(Playfair Display/Jost) — none use Italiana or Sora. Also avoided a charcoal+taupe palette

that would read too close to beauty-by-dilek (same category, #2b2523+#987a60) by

leaning the accent toward dusty terracotta-rose instead of gold-taupe.

Photos

reference and placeholder use. These are Google-hosted, rights-uncertain, expiring-URL assets

per content/cautions.md — usable as temporary placeholders in the draft, must be replaced

with the operator's own licensed photos before the site leaves draft/noindex status.

asset — flagged as a placeholder-but-good-candidate in cautions.md.

Process shortcut

the full build). That step exists mainly to let a human operator sign off on the look before

the full build is written; since this is an autonomous lead build already approved for the

full pipeline with nobody to review mid-stream, going straight to the full build and deploying

once saves a redundant deploy cycle. /_styleguide/ and /dossier/ still ship in the final

deploy per the skill's requirement.

Distinctiveness review (before publish)

reason: icon geometry, blur amount, content-fit measures — not brand/spacing choices).

accepted —

near-black inks: any two near-black colors read as numerically close; visually both still

read as "black text/nav", and the rest of each brand (palette, type, imagery, category)

differs completely.

defensible because this hex isn't picked from vibes — it's derived from the studio's own

repeated floral styling across 3 separate source photos (see brand/styleguide.md), and the

overall system (Italiana/Sora, near-black primary, split-panel hero) doesn't read as the

same brand as either comparison site.

hero uses the studio's own waiting-room photo, the About page uses its own reception photo,

and the reviews quote real named clients. Not a generic template.

used 3 of last 5) and was changed to a full-width hard-edge split panel (.hero-split,

photo bleeding to the true viewport edge, no card/radius) — genuinely different composition,

not just a relabeling.

Not yet decided (leave for operator contact)

the source image — do not guess at what they certify).

front desk suggests they may already use Treatwell for bookings; worth asking directly rather

than assuming a generic contact form is the only path).

contact form until an email exists (per contact-forms.md guidance for this exact gap).